About
About Sojourn Collective
Sojourn Collective has been a dream of mine for more than ten years.
As I've helped countless SaaS businesses scale through employee marketing, GTM, strategic partner marketing programs, demand generation, brand marketing, I've realized my favorite part of marketing is tackling the next challenge.
Like humans, every business has a unique mix of expertise, resources, and luck. Unfortunately, not every business has the time to build a story where they can:
-
define who they are in a way setting them apart from the competition
-
position themselves in front of their target audience
-
optimize their brand against the ever-changing business and market landscape
Not only am I endlessly fascinated by solving these issues for each unique scenario, finding the intersection of tracking and measuring the impact of every activity we perform and leveraging AI conscientiously to save time and money, is endlessly satisfying.
For me, successful marketing is blending the art (great copy and creative) with the science (anything not measured = ineffective). I thrive on developing a unique strategy based on your growth trajectory, goals, and budget.
If you're struggling with recognizing the right marketing talent or defining the right time to hire and what roles, or how to take your new product or service to market, I'll be your temporary partner and help build a sustainable solution to grow with you.
If you are looking for a fractional marketing leader, or someone to help you craft a stronger story and implement it across the right channels, then let's sojourn together, into what's next for your business.
About Gina
From employee engagement to partner marketing, I've always focused on one thing:
How do I help this business, with its unique offerings, TAM, and opportunities, grow through marketing in the most efficient and cost-effective way possible?
I've spent nearly two decades growing SMBs from the inside and two years on the agency side. I've worked mainly in the SaaS sector with global brands including Intuit and Sage Software, and I've also worked in higher education, retail, healthcare, agriculture, and at startups with less than 25 employees. I use my free time to support women entrepreneurs and nonprofits with marketing services and consulting.
Marketing never stays still but instead requires constant tending, re-evaluating, re-tooling, and adjusting. Sojourn clearly communicates my goal to combine supporting my small local business community while working with the global SaaS companies where I've honed my professional expertise.
Sojourn: A temporary stay or visit in a place but not your permanent home.
I look forward to learning your story and having an opportunity to help solve your current and future marketing challenges while driving meaningful business growth.